At 20x20, we are committed to delivering high-quality, factual, and transparent content, ensuring you have all the information you need to navigate the gaming world confidently and securely. Our team consists of casino enthusiasts who have worked in the industry for many years. This helps us bring you expert insights you can only get from people who know the gambling world inside out.
We know that trust is key when it comes to sites like ours, which is why we ensure that every article we publish adheres to our strict guidelines, which value accuracy, integrity, and expertise. By keeping these principles in mind, we can continue doing things the right way and consistently deliver high-quality content.
Please note that our editorial principles are written by our team of expert writers and are based on our privacy policy guidelines.
20x20 Editorial Principles
As part of our commitment to provide transparent and trustworthy content, we feel it's right to share our editorial principles with all our readers. Having a set of editorial principles is essential as they give our team a set of rules for writing and publishing content. With them, we can ensure that our readers only get access to accurate and helpful information regarding Online casinos in Ireland.
On this page, we’ll outline our core values and the step-by-step process of content creation and verification. This covers selecting operators that we want to publish to an editorial review that must take place before we release any content.
Independent & Unbiased Reporting
One factor that sets 20x20 apart from other casino comparison sites in this field is our commitment to independent and unbiased reporting. Here’s how we do this:
| 🛡️ Affiliate Disclosure | Although we are an affiliate site, our content is unbiased, and we do not allow external brand influences to shape how we write about them. |
| 🔍 Honesty | You have our word that we only feature casino platforms that we’d visit ourselves. We do it this way because we only want to shed light on casinos that truly deserve it. |
| 📊 Integrity | If a casino we’ve partnered with starts to employ unfair practices and doesn’t follow Irish gambling regulations, we won’t hesitate to end that partnership. This commitment ensures that we prioritize fairness and compliance in all our collaborations. |
Accuracy & Fact-Checking
Precision is at the heart of everything we write, which is why all information presented on our page goes through a rigorous fact-checking process. This assures that all of the data we offer to our readers is correct and reliable:
| 🏆 Initial Research | First, we’ll spend hours finding data about the casino at hand to give you all the information you need, ensuring the review is comprehensive. |
| 🎯 Cross-Referencing | Our dedicated fact-checkers will verify all the information in our content with the actual site in question, together with other sources. For example, if we state that the casino in question has 1000 games available, we would have confirmed this. |
| 💡 Final Review | Editors conduct a final check before publishing to make sure that the content is flowing and that it covers all the information needed while also following our strict guidelines. |
| 🔄 Regular Updates | Even after our content has been posted online, we regularly update it. This is especially true regarding casino bonus promotions and terms and conditions, which change often. This ensures that our readers have access to the latest information. |
Expertise & Authoritativeness
Our team at 20x20 is made up of industry experts, journalists, and analysts who really know their stuff. It’s only when you’re an expert that you can offer knowledgeable and authoritative information. Even if our writers haven’t worked in the gaming field before, they’ve all been professional players with deep knowledge of the subject. Here’s how they do this:
With years of experience in the industry, our researchers and writers understand the key factors to look for when reviewing a casino. Spotting signs of unfair play or practices also comes naturally to them. Indeed, it's because of our commitment to expertise and authoritativeness that we can keep offering knowledgeable content that is helpful and valuable to our readers.
If you’re curious about any open listings we might have available, you can check out our career page.
20x20’s Content Creation & Review Process
It’s time to look closer at our content creation and reviewing process. Every piece of content that we deliver at 20x20 is not only meant to inform but also to build trust with our readers. This is why we spend hours ensuring that our content is being released with our core values in mind, such as trust and player safety. Keep reading to learn how we do this.
Research & Editorial Standards
Rigorous research is an important part of the process here at 20x20. Here’s how we ensure that our information is accurate:
- ✅ Reliable Sources: When collecting information for our content, we'll only source it from reputable sites, official data, and expert interviews. This way, we can rest assured that we're getting access to only accurate and reliable information.
- ✅ In-Depth Analysis: Our research team spends countless hours studying the latest online casinos and sportsbooks in Ireland and their trends. This ensures that the content is well-researched and relevant.
- ✅ Range of Factors: When reviewing these casino platforms, we look at factors like licenses, available payment options, and the quality of their customer service team. We also take into account the transparency of their bonus terms and players' experiences with the sites. We’ll publish content about them only after they’ve gotten our full approval and deemed them completely safe and secure.
It’s a detailed and time-consuming process, but our strict research and editorial standards are the main reasons why we can deliver quality content that you can trust.
Transparency & Ethical Standards
At 20x20, we take ethics seriously and have a few key standards to ensure our content is created with honesty and integrity. Here’s how we do this:
- 1️⃣ Conflicts of Interest: We only partner with casinos that are trustworthy and with which we’d play. Even with affiliates, we remain committed to providing unbiased information, and if present, we’ll immediately disclose any possible biases.
- 2️⃣ Our reviews are always objective: We look at everything, from customer service to game variety and bonuses, to give you the full picture.
- 3️⃣ Our content is 100% original: We don’t just take information from other reviews and recycle their content; everything is made from scratch to make sure it's relevant.
- 4️⃣ Diversity and inclusion at 20x20.ie: These values are crucial to us. We want to make sure our content is respectful and accessible to everyone.
Player Safety First
Responsible gambling is a top priority for us at 20x20. Gambling should be fun, but when it stops being enjoyable, it can lead to serious issues like financial problems or relationship difficulties. For this reason, you have our word that our editorial team will always promote player safety and provide all the resources you need to do this.
The reason we place so much emphasis on offering resources is that they can help you identify any warning signs of gambling addictions. Awareness of these problems early on will ensure they do not escalate. We also work with independent gambling addiction support groups that you can reach out to. These groups are there to listen to you and are greatly effective in helping you curb your gambling habits. They’ll also help you feel less alone on this journey.
Data-Driven Analysis
Our content is based on solid research methodology that gathers information through verifiable data.
- ✨ Straight from the Source: When gathering information, we get it straight from the source while also double-checking it against other platforms. For example, if an online casino states that a UK gambling commission licenses it, we’ll double-check that this is correct.
- 🌟 Information you can Verify: We’ll also offer helpful information, such as license numbers and link pages to external sources so that you can verify this information for yourself.
- ☀️ Our analysis framework: We evaluate casinos based on licensing, payment options, selection of games, customer service quality, and user feedback. Combining numerical data with more subjective experiences can form a complete picture of each casino.
Responsible Gambling & User Well-being
All our content is written with responsible gambling habits and the welfare of our players at the forefront. Gambling is meant to be fun, and as soon as it stops being enjoyable, it’s essential to take a step back. If not, it can lead to serious problems that can tarnish your life's quality. On our responsible gaming page, you’ll find information about the main tools available at professional and licensed casino sites to help you play safely. Here are the tools we recommend to help promote responsible gambling, which are excellent ways to ensure you don’t go overboard with your time and money when playing these games:
- Deposits: Set limits on how much you can deposit.
- Wager: Control the amount you wager on games.
- Loss Limits: Set the maximum amount of money you’re willing to lose in a gambling session.
- Self-exclusion: The online casinos we promote on our page also offer self-exclusion tools. Once activated, you’ll be prohibited from entering a site for a stipulated time frame.
We’ve also included information about independent support groups that you can contact in case you feel you might have a problem with these games and don’t want them to be a part of your life anymore.
To head over to our Responsible Gambling, click here.
Continuous Updates & Improvements
The casino world is an ever-growing field, with new trends almost daily. This is why our editorial team regularly reviews and updates content to ensure it stays relevant and up-to-date. Let’s take a specific example. Suppose a new payment provider appears on the scene, garnering a lot of attention from players. In that case, our editors will review past content to include information about it, making sure to reflect these changes. Similarly, if an online casino updates its Welcome Bonus, we’ll update this in our content so that you can access the latest information.
We’re committed to staying on top of the latest trends and utilizing many tools and sources to keep our content current. That said, your feedback as a reader can greatly help us keep improving our content. If you notice that we haven’t updated, say, specific T&Cs for a particular promotion or haven’t written about a new category of games at a particular site, we encourage you to let us know. Our goal at 20x20 is to stay on track to present relevant and valuable content to our readers. You can read more about how to reach out to us in the next section.
Contact & Feedback
As mentioned, your feedback is very important to us here at 20x20, and we read and examine every input that our readers leave. We know we’re not perfect. If you spot incorrect information in our articles or have suggestions on how we can do something better, we’re all ears! We’re also open to hearing about your personal experiences with any of the sites we feature.
Feedback is very helpful for us to keep understanding what our players are looking for when playing online, and it helps us to keep refining our content. If you’d like to share anything with our team, feel free to get in touch by leaving us a message here with your name and email. We’re always open to feedback and ensuring we provide the best services possible!
