About Us

We empower Irish players with the knowledge and tools they need to enjoy online gambling responsibly. We achieve this by providing honest online casino and sportsbook reviews and expert guides from our experts, who have a cumulative 40+ years of experience in the industry. Our recommendations are backed by thorough research and real experience from our team of experts.

Our Story

20x20.ie was founded in 2018 as Irishonlinecasino.ie, a trusted platform that provides Irish players with honest and expert reviews on online casinos. As the industry grew, so did we. In early 2025, we rebranded to 20x20.ie to expand our focus to include sportsbook reviews and gaming/software/banking guides. While our name has changed, our mission remains the same: to provide Irish gamblers with honest online casino and sportsbook reviews.

Frustrated by the lack of reliable resources for Irish gamblers, our founder – a veteran casino expert – set out to build a platform that cuts through the marketing hype, offering unbiased reviews, expert analysis, and responsible gambling advocacy. Today, 20x20.ie continues to grow, driven by its core commitment to accuracy, fairness, and player-first recommendations.

Our Mission

At 20x20.ie, our mission is to provide unbiased online casino and sportsbook reviews to Irish players. Our goal is to be the go-to resource for Irish gamblers looking to make the best decisions when gambling online.

We believe that knowledge is power, so we go beyond just listing casinos and sportsbooks. We break down game selection, security measures, bonuses, payment options, and overall player experience.

Our commitment to responsible gambling advocacy ensures that players can enjoy gaming in a safe and controlled environment. Whether you’re a veteran casino player or new to sports betting, 20x20.ie empowers you to gamble smarter.

Who We Are

We are Ireland’s premier independent online casino and sportsbook comparison platform. We are not a casino operator or bookie, but a trusted informational hub, helping Irish players find reliable platforms to gamble with confidence.

Our team consists of experienced professionals in the iGaming industry, including casino reviewers, passionate sports betting analysts, and expert game testers. With years of hands-on experience in casino games, betting markets, and industry regulations, our experts research and test every casino, sportsbook, and game before recommending it to players.

Credibility and transparency are at the core of everything we do. We conduct rigorous evaluations of online casinos and betting sites to ensure that our recommendations are fair, player-centric, and free from bias. Our goal is to empower Irish players with the knowledge they need to make well-informed gambling decisions while promoting responsible gambling practices.

20x20.ie is owned by Blue Window Ltd, a multi-award-winning affiliate marketing company based in Malta. As our parent organisation, Blue Window Ltd ensures our operations are fully transparent.

Our Expertise

At 20x20.ie, our strength lies in the expertise and dedication of our team. We are a group of experienced betting analysts, industry professionals, and gaming enthusiasts who bring a wealth of experience to the table. Our team’s deep industry knowledge allows us to provide well-researched insights that help Irish players make informed gambling decisions.

Our team conducts thorough research on every casino and sportsbook we review. We analyse game variety, security measures, licensing, payment options, and customer support to ensure our readers receive accurate and up-to-date information.

Each team member brings a unique specialisation to the table, ensuring that the reviews and guides we produce are accurate and meet the highest standards of quality.

Some focus on casino reviews, going deep into the specifics of pay-outs, game mechanics, and bonuses to ensure that every recommended platform meets our criteria. Others specialise in analysing sportsbooks by looking at the quality of odds, betting markets, sports, and overall player satisfaction.

Our approach guarantees that every online casino, sportsbook, game, payment method, or software provider we recommend is ideal for our players.

Our Values

The core values we uphold shape everything we do at 20x20.ie. We are committed to delivering honest, insightful, and responsible content that empowers Irish players through the following values:

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Transparency We believe in unbiased and honest reviews. Every online casino and sportsbook we feature is evaluated independently, without external influence, so our readers receive fair and accurate insights. Every review you read on our site is 100% honest and based on the personal experience of our experts

Security and Data Protection We prioritise player safety by reviewing only licensed and regulated platforms. Our recommendations focus on secure payment methods, encryption protocols, and responsible data handling, so you can be rest assured you are dealing with safe platforms.

Innovation and Adaptability The gambling industry is ever-evolving, and so are we. Our team stays ahead of market trends, emerging technologies, and regulatory changes to provide innovative insights.

Integrity and Fair Play We advocate for fair gaming practices and only recommend trusted, legally compliant operators. Ethical gambling is at the heart of our mission.

Responsibility Gambling should be enjoyable, not harmful. We promote responsible gambling by providing tools, guidance, and advice to help players stay in control.

Customer Experience Whatever we do at 20x20.ie is designed with you in mind. We prioritise user-friendly, insightful, and engaging content that meets the needs of Irish players, helping them make informed decisions while enhancing their gaming experience.

What We Do

Unbiased Casino & Sportsbook Reviews

We analyse online casinos and sportsbooks to provide unbiased reviews. Our evaluation process is thorough and only platforms that meet our strict rating criteria make it to our site.

Our team of experts conducts hands-on testing of different areas by first of all creating an account on desktop and mobile. We check licensing and its validity, test payment methods, and contact customer support to see how prompt they are.

Our experts also read the terms and conditions attached to bonuses to gauge their fairness and play different types of games to get a feel of the gameplay. This allows us to provide a well-rounded analysis of each platform we recommend.

Expert Game Guides

Beyond reviews, we provide comprehensive game guides, covering everything from online slots to poker, blackjack, and roulette. Whether you want to learn the basics of how slots work or you are interested in refining your blackjack strategy, our guides break down rules, house edges, RTPs (Return to Player), and strategies to help you play smarter. If you prefer reliving the traditional casino experience, we have expert guides that teach you everything about live casinos and the best sites to play them.

Each guide is written by industry professionals who understand game mechanics, RTP rates, and betting strategies, so you get accurate and practical advice. We also highlight common mistakes to avoid and offer tips for responsible gambling. This empowers you to make informed decisions and enhance your casino experience.

Provide Betting Education and Insights

Sports betting is a sensitive topic and can be tricky, especially if you are new to it. Plus, there is plenty of misinformation online about how to approach online sports betting. To prevent Irish punters from consuming misleading information, we provide in-depth education on betting.

Our experts break down betting markets, odds calculations, bankroll management, and advanced betting strategies to punters a competitive edge. If you enjoy betting on the ‘sport of kings,’ we have guides that cover popular races like the Grand National as well as the best markets for betting on horse racing. We have special guides for other top sports like football, rugby, golf, and eSports, explaining how to analyse odds, spot value bets, and avoid common pitfalls.

We also cover responsible gambling practices to ensure players bet safely and sustainably. With our expert insights, you can approach sports betting and casino games with confidence, backed by expert analysis and industry expertise.

Showcase Fair Bonuses and Promotions

Bonuses and promotions make online casino gaming and sports betting exciting. However, not all promotional offers are worth claiming, despite offering huge bonus amounts and match percentages.

Our team thoroughly analyses each platform’s promotions, including welcome offers, reload bonuses, free bets, cashback deals, and loyalty rewards to ensure they are fair to players.

We put ourselves in the shoes of players by creating an account, going through the KYC process, and making a deposit. We test the casino bonuses by evaluating the wagering requirements to be sure they are not too high and the expiry dates to ensure players have enough time to claim them.

If there are multiple game restrictions and a low maximum withdrawal limit, we would certainly not recommend it.

Ensure Legal Compliance and Promote Responsible Gambling

Player safety is at the core of our mission at 20x20.ie. Before recommending any platform, we check that it is licensed and regulated and meets strict industry standards for fairness, security, and player protection.

Ensuring that these platforms are legally compliant in the jurisdictions they operate in means Irish players can be rest assured they are engaging with a reputable site that does not violate any gambling laws.

We also promote responsible gambling by providing advice and resources, recognising problem gambling signs, and accessing support services. Our content encourages informed betting decisions and highlights must-have tools for bookies and online casinos like self-exclusion and deposit limits.

Our Process

At 20x20.ie, we provide unbiased, in-depth evaluations of online casinos and sportsbooks. Our team follows a strict, research-based methodology to ensure that our reviews and recommendations are fair, accurate, and transparent.

Every platform we assess undergoes a rigorous vetting process based on key factors such as game selection, security, customer support, and responsible gambling measures. We hold ourselves to high editorial standards and follow strict rating guidelines to ensure that the information we provide is reliable and up-to-date.

Rating Criteria

To provide Irish players with reliable recommendations, we use a comprehensive rating system that evaluates casinos and sportsbooks based on several key aspects. Our team examines factors such as licensing, game variety, pay-out speeds, bonus terms, and customer support responsiveness. Transparency is important to us—our reviews highlight both the strengths and weaknesses of each platform, so players can decide if it meets their preferences.

Content Quality Guidelines

We follow strict editorial guidelines to ensure our content remains accurate, well-researched, and unbiased. Every guide, review, and analysis we write is backed by verified data and industry expertise.

Our team regularly updates content to reflect market trends, new regulations, and emerging technologies.

Legal Adherence and Player Protection

We only feature casinos and sportsbooks that hold valid licenses from reputable authorities like the UKGC and the MGA.

Our content also educates players on gambling laws in Ireland, helping them understand their rights and protections when betting online.

Encouraging Responsible Gaming

At 20x20.ie, we advocate for safe and responsible gambling. We do this by providing resources on self-exclusion tools, and deposit limits, and support organisations like GambleAware and GamCare. Our goal is to ensure players bet for entertainment, not financial gain, and have access to help when needed.

How We Make Money

We operate an affiliate marketing model, which means we may earn commissions when you sign up with the casinos and sportsbooks we recommend, at no extra cost to you. These commissions help us to continue creating helpful content for Irish gamblers. Our reviews remain 100% independent and unbiased—we never accept payments to rank or promote any site unfairly.

As one of our values, transparency is at the core of everything we do. Our recommendations are based on thorough research, and our ratings reflect real player experiences, not financial incentives. We only partner with licensed, reputable operators that meet our strict evaluation criteria.

User feedback also plays a key role in shaping our content. We regularly update our reviews based on player experiences, industry changes, and regulatory updates so our recommendations remain accurate, fair, and valuable. Our mission is to help Irish players make informed gambling decisions, and we stand by that commitment with honesty and integrity.

Join 20x20’s Team

Are you passionate about online casino gambling and sports betting? We are always looking for talented writers and expert tipsters to join our team. Whether you specialise in casino reviews, sportsbook analysis, betting strategies, or game guides, we offer exciting opportunities to work in a fast-paced, dynamic environment where your expertise can make an impact.

We value transparency, innovation, and integrity. If you are driven by a passion for helping players make informed decisions and want to be part of a team that prioritises fair play and responsible gambling, we’d love to hear from you.

Explore our careers page for exciting opportunities and become part of Ireland’s leading comparison platform.

Contact Us

Have a question or feedback? We’d love to hear from you! At 20x20.ie, we value our readers’ input and are always eager to improve our platform.

Reach out to us through our Contact Page, and we’ll get back to you as soon as possible. Your insights help us grow and continue providing the best betting guidance in Ireland.